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Brand managers, discover how to plan and execute a flawless brand transformation, protect your brand equity, and maximize resources with this indispensable guide. Gain insights, strategies, and real-world case studies to elevate your brand management skills.Share your email for a FREE download. Your data stays safe—we may occasionally offer to send you additional free resources and tools for your brand implementation success. Knowledge shares only!IMP simplifies complex brand implementation challenges, making your life easier. We offer direct support, implementation planning, design extension, production design, and practical tools to enhance your daily operations.
BRAND SHIFT
Mastering Implementation
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"Andy Johnson has created the ultimate guide to brand change. He has found a way to document an extraordinarily complex process into a simplified and easy-to-follow roadmap with examples, tools, and every consideration possible for brand leaders to be aware of during such a project."
— Nicole Kemp, SSGA
ABOUT THE AUTHOR
Andy Johnson is the founder and managing partner of IMP in the US and the Director of its UK subsidiary, IMP Ltd. With over 25 years of experience in brand and marketing design, production, and implementation, Andy is a seasoned expert in the industry.Andy has worked for prestigious firms such as Landor Associates (Landor & Fitch) and has served as a Director of Brand Management Services at Interbrand, where he worked on AT&T’s evolution, led global rebrand implementation for HP, managed the brand integration for Microsoft's acquisition of Nokia, and Medtronic's acquisition of Covidien. He also developed global transition scenarios for UPS during their acquisition attempt of TNT.Under Andy's leadership, IMP has partnered with some of the world's most renowned branding agencies and has assisted clients like State Street Global Advisors (SSGA), Gannett (USA Today Network), Dolby Laboratories, and global engineering pioneers Leidos, Inc. through brand refreshes, acquisitions, and spin-off integrations. His extensive knowledge and passion for brand management make Andy a valuable resource for those seeking to navigate the complexities of brand transformations.
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Thank you {{name}}. Please check your email for the PDF version of BRAND SHIFT!It will be coming from me directly, as attachments to an email.Please check your spam folder if you don't see it within 10 minutes.If you prefer to read Brand Shift on Kindle, you can find it in the US and UK stores for $0.99 USD.–Andy